Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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People keep asking us at Gamefam - what does it mean that Roblox is creating new incentives for paid games on the platform?It shows the deep ambition at Roblox to age up into an all-ages, AAA gaming platform, kudos to our Roblox friends!🔥 Hot take: Within 10 years, paid games could make up a notable portion of Roblox’s revenue, as graphical fidelity, developer sophistication, and audience aging up converge. 🔮 Our prediction for paid games on Roblox in the next 1-2 years:- There will be a hit Roblox paid game in the next 1-2 years selling 1-2M copies @ the $10 price point- It will be in a niche genre that the gaming industry doesn’t pay attention to- Something like Gary’s Mod, Backrooms, Lethal Company, Content Warning, anime, or an innovative shooter subgenre like Battle Bit💸 The business case today for paid games on Roblox:- Paid games have existed on Roblox for many years- The real change announced is that on Roblox games with a $10+ price have a higher developer rev share than free games- Paid games on Roblox have not gained scale because it is currently an F2P platform; a good parallel is selling video content on YouTube - Similary, the mobile app stores have not successfully built a scaled paid games business despite many great attempts - Ipso, paid games are likely to be specific to Roblox’s PC and console user bases, representing <25% of total users todayThere are two notable successful paid games in Roblox history:🏚 Welcome to Bloxburg (Embracer-owned)- Casual social house building and role play game- Sold through hundreds of millions of paid access passes- Price point was $0.25 ⚔ Deepwoken- Hardcore, community-driven RPG game- We estimate 10-20M unit sales at a $4 price point since 2021 (feel free to sensitize visits per payer and get your own estimate using RoMonitor)- Developer has long history and major community cred- Amazing product, consider checking it out on YT as the learning curve to playis significant ✅ Conclusions:While the Roblox platform today is extremely valuable for small teams to create big multiplayer products, the product-market fit for paid games at scale was not there historically. How fast this will change remains to be seen. Over time, if developers build it, the audience will grow and Roblox could provide serious competition with Steam, in certain segments and genresLooking forward to watching Roblox grow into this new space and playing the great games that will come out of this innovation.🎮 More future casting to come at our official Slush Gaming Side Event - The Future of Gaming: UGC is Changing Everything - in November!
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Brad W.
Senior Gameplay Engineer @ Metaverse Team | Expert in Unity & Roblox Development | C# | Lua
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Will be interesting to see what the first big game will be. With a higher entry point I would think you're looking at an established IP or a heavily marketed experience. They're definitely making moves to attract a wider range of developers, which gives you confidence investing in the platform.
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Allison Bilas
COO @ GameAnalytics
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Great info, Joe. It's a clever way for Roblox to push for games with more depth. Also looking forward to see what games are inspired by this incentive! We see more and more Steam games (and also VR) move towards F2P models, particularly as audience size grows large enough to support them. An interesting confluence of trends. :)
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JP Isham
Entertainment Advisory Board at Gala - Games, Film and MusicManaging Director Alchemist Investment Fund
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Thank you for giving some clarity to this new incentive on paid games for Roblox ✨💎✅👀
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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So proud to announce that Gamefam has won the 🏆 Gold The Stevie® Awards for Employer of the Year in Media and Entertainment! Gamefam's mission statement is Amazing Experiences for Amazing Communities - it applies equally to our teammates - we want them to have amazing experiences here and be an amazing community together!And in that way, it really is our teammates who earned this together. By being great to each other! 🙌 Congrats to Gamefam, thank you to my outstanding teammates, and thank you to The Stevie Awards for this recognition!#StevieAwards #LifeAtGamefam
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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SpongeBob's 25th anniversary extravaganza blew away the Roblox community!🕹️ 66 MILLION visits⏳ 892 MILLION gameplay minutes✨ 306 MILLION brand engagements🎮 68 THOUSAND UGC items redeemedRecap of the event - earlier this summer, we teamed up with Nickelodeon to launch an epic, multi-week SpongeBob takeover in the metaverse – inviting Roblox's 80M DAU to join in the fun and #PlayLikeASponge. ➡️ With this scale, it would rank as the No. 11 brand game of all time on Roblox by total visits! 🤯 As you can see here: https://lnkd.in/gzUKsgSrWe did it through an only-at-Gamefam cross-game event in 5 Roblox games!🐢 TMNT Battle Tycoon🍼 Twilight Daycare🚗 Car Dealership Tycoon🧽 SpongeBob Simulator🗼 Tower of MiseryCongratulations to our innovative partners at Nickelodeon and Paramount for pushing the boundaries with us! 👏 Thank you to our amazing cross-company teammates Doug Rosen, Sabrina Caluori, Millicent Bax, Ryan Imparato, Sarah Milik Dannenbaum, Monica W., RJ Larese, Jahnero Davis and of course to all of my teammates at Gamefam who never stop achieving outstanding results! #Media #Entertainment #Culture
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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We are so excited to be on the rising tide of incredible sea change taking place in media consumption, driven by Roblox. As game designers, immeasurable opportunity to create amazing experiences for amazing communities on this platform. For brands, an unprecedented chance to reach Gen Z and Gen Alpha consumers with high-engagement, deeply measurable products and campaigns.Looking forward to this next 12 months of innovation and growth together with our developer, player, and partner communities!
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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It’s been amazing to oversee Gamefam’s growth over the past few years, and one of my favorite parts is the global team we’ve built… HQ will always be in LA, but the United Nations of Gamefam is strong! Spanning 🗺️ 35 COUNTRIES 🗺️ AND 🗺️ 6 CONTINENTS 🗺️Our mission, to create amazing experiences for amazing communities, is only made possible by prioritizing diversity in everything we do 🤝 and it’s working!#Gaming #VideoGames #Metaverse #GameDevs #LifeAtGamefam
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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1️⃣,0️⃣0️⃣0️⃣,0️⃣0️⃣0️⃣,0️⃣0️⃣0️⃣ VISITS 🤯🤯🤯🤯🤯⚡🏁 A few minutes ago, Sonic Speed Simulator entered the billion visits club, becoming the first IP-based game to do so on #Roblox! Since launching in 2022, Sonic Speed Simulator has built a long list of achievements:💨 16.2 billion minutes of high-fidelity multiplayer gaming👍 92% like ratio with over 1 million thumbs ups⏯️ over 3 billion views of organic game content on YouTube👕 Approx. 2 million Sonic-themed virtual merch items sold🎬 First-of-its-kind show airings for SEGA's Sonic franchise incl. Netflix’s Sonic Prime and Paramount Pictures’s Knuckles🔥 Promoted 7 Sonicmobile and console game launches with in-game integrations🏅 Nominated for Best New Experience at the 2022 Roblox Innovation Awards➡️ And that’s why Sonic Speed Simulator is the No. 1 brand game of all time on Roblox! Congratulations to our amazing team who revolutionized the Roblox universe with this game and our innovative partners at SEGA for leaning into innovation with us. Especially, Ivo Gerscovich for your steady partnership and collaboration, and Iizuka Takahashi for your passionate dedication to creative excellence.
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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Ninja Launches Branded ‘Fortnite’ Map in Gamefam’s ‘Infinite Zonewars’ (EXCLUSIVE) https://variety.comExcited to share that Gamefam has partnered with Ninja, the world’s biggest Twitch streamer, to co-launch an event in our hit Fortnite game, Nuke ZoneWars!🚨 Our Ninja event is live in Nuke ZoneWars on #Fortnite! 🚨🎮 Ninja’s first-ever brand integration into a popular Fortnite map includes:🌐 A fully Ninja-branded map🛡️ Rare in-game rewards🎙️ Exclusive commentary by Ninja🏁 Ninja-themed starting area, UI, lobby icon skin & moreWith 1.2 million lifetime players, Nuke ZoneWars is a great #UEFN game for hardcore players to hone their battle royale sklils, a perfect fit for Ninja's community. Ninja’s take: “After seeing Gamefam’s work across UEFN, partnering up was a no-brainer. I wanted to dive into creating maps with the best, and I think we’ve crafted something special here. Now all my fans can challenge me!”Read more from Jennifer Maas in Variety: https://lnkd.in/gmPB_N5B#Media #Innovation #Gaming
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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First-look at some exciting new #Fortnite data we have collected at Gamefam, with the intention of helping global IPs and brands understand the metaverse space.With Fortnite players spending 50% of their time in Fortnite Creative, it’s one of the most important places for brands to delight Gen Z audiences with interactive entertainment and gaming.Dive into the final part of our 📊 #GamefamMetaverseGamingReport to see how brands are leveraging Fortnite Creative to create new fans in the first half of 2024.#Metaverse #Advertising #Media #Innovation #Tech #Digital #Entertainment #Brands #Immersive #Culture #Fortnite #Gaming #VideoGames
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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Happy to share some #Roblox data today 📊From cross-game events to "gcommerce", Roblox is buzzing with the world’s biggest brands. With so many brands jumping in, what makes a brand succeed? 📊 Dive into part 2 of our #GamefamMetaverseGamingReport, recapping the most unique brand activations on Roblox in the first half of 2024. #AMA about it in the comments. #Metaverse #Advertising #Media #Innovation #Tech #Digital #Entertainment #Brands #Immersive #Culture #Roblox #Gaming #VideoGames
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Joe Ferencz
CEO @ Gamefam, Inc. | Amazing Content for Metaverse Platforms ✨
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Podcast: Understanding the Roblox creator ecosystem (with Joe Ferencz) | Mobile Dev Memo by Eric Seufert https://mobiledevmemo.com🎤 Enjoyed being a guest on the Mobile Dev Memo podcast — thanks to Eric Seufert for having me on!Topics covered:- The evolution of the #Roblox creator ecosystem- UGC game developer tools and economics h- How Roblox's #advertising platform is reshaping how #brands and creators approach user acquisition🎧 Listen to the episode here or on your favorite podcasting platforms: https://lnkd.in/gXtsyUs4
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